Typology
Commercial
Usage
Retail
Location
East Hub, Madinaty, Egypt
Floor Area
41.5 sqm indoors
Scope
Spatial Design & Design Supervision
Client
NAS Trends
CGI
MV+ Visualizations
"Walk Your Story" is Nas Trends' brand idea about individuality, translated into a store. The setup is simple: customers don't just shop here, they become part of what's on display.
At the center is the Pod, an elevated platform that visitors step onto. 360-degree cameras capture their outfit from every angle, and the footage is projected onto LED screens placed around the store and in the window. A digital copy is sent to the customer afterward, so the moment also lives online.
Two entrances let the route through the space loop rather than end. Visitors come in past the interactive window displays, move through ceiling-mounted racks and floating shelves, and arrive at the cashier desk, a low brushed-metal counter that sits quietly against the rest of the room.
The materials are restrained on purpose. Large-format porcelain tiles for the floor, brushed metal for the racks and counters, light grey paint on the walls. LED strips run through the structure to light the Pod and the products without doing decorative work. The fitting room is a single private cabin with a large mirror, kept simple so the focus stays on the outfit.
A wall near the exit collects highlights from the day, so the last thing customers see on the way out is what other people wore.